Telecommunications data and marketing
Find out how streamlining your data, refining communications and improving your data organisation could be the key to making your business safer, smoother and more profitable.
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With ever-increasing competition in the telco market, attracting new customers and maintaining the loyalty of your existing subscribers is imperative. To do this you need to know your customer and give them the best experience possible.
How can Experian help?
Find out below how Experian can help you streamline your sales procedures, remove risk from your transactions, treat every customer fairly and enhance your back-end processes.
Customers expect things to be easy, so a difficult application process is not exactly the ideal first step. If you’re offering credit, a platform like Experian’s PowerCurve decision management suite can help reduce friction by automating decision-making around the clock – and with a proper understanding of your risk appetite, it can also help you offer the right packages to the right customer.
An unhappy customer, or one in financial difficulty, is one at risk of walking away. But offering your existing customers the best contract renewal deal possible doesn’t have to mean implementing a long series of manual processes. Integrating an automated lending platform like PowerCurve Customer Acquisition means you can make instant credit approvals to every customer, tailored to your telco’s precise appetite for risk.
82% of companies have gained a financial ROI from using artificial intelligence. Experian’s Hunter fraud management solution is one example of AI being put to work. It can automatically detect the signs of intentional deception and identity theft, helping to ensure fraudulent applications go no further than the sign-up page, and feeds into Experian Detect for a double layer of protection.
With employees progressively more scattered and data demanding greater accessibility than ever before, the burden it puts on your internal IT provision can be huge. But with a cloud-based identity platform like Experian CrossCore you get a flexible and scalable way to manage your customer data, improving your experience and that of your customers while significantly cutting operational overheads.