Data Analytics Platform

Experian Ascend

Our research has revealed that many organisations are struggling to extract the full potential of the data available to them despite the variety of advanced analytics techniques available. We believe that analytics needs to be much easier for businesses to access, and that you shouldn’t have to be a data scientist to benefit. At Experian, we can provide the tools and expertise you need to discover the opportunities for your business.

Our pioneering combination of data, technology and analytics helps businesses unlock insights and take decisive actions in the moments that matter. Bringing unique scale, speed and intelligence that deliver the best results for both businesses and their customers.

Introducing Experian Ascend: Analytics on Demand

Experian Ascend is a powerful, secure, on demand analytics environment which allows you to anticipate and evaluate critical business decisions faster, and with better insight than ever before. It offers a full representation of Experian’s leading consumer bureau base with a range of alternative data sources, including your own.

By equipping yourself with the analytics tools of the future within Experian Ascend, you can build a range of benchmarking, scorecard and customer management analysis on the platform in real time, before presenting them in many interactive formats designed for presentation in the boardroom.

Experian Ascend is an integral part of a suite of market leading Experian innovations, all of which will accelerate the ability of EMEA businesses to harness the full potential of big data.

How advanced are organizations in using Analytics?

  • 29% of organisations successfully combine data sources to gather more insights.
  • 40% of businesses still rely on instinct and subjectivity when making decisions.
  • 78% of organisations have made investments in advanced analytics.

Experian Ascend enables you to:

  • Gain new market insights
  • Assess strategies more effectively
  • Manage risk
  • Develop improved customer relationships

Contact us and discover how we can help your business thrive

Advanced Analytics: discover more

Forrester Report 2019

Innovation Smart Data and The Drive to Customer-Centricity


Rising to the level of available data: Analytics on demand

Artificial Intelligence

Combine non-traditional data sources with machine learning to create long-lasting customer relationships